No sooner has 4K video emerged on to the technology scene, now 8K is rising up as a future viewing option. In this insightful interview with Beet.TV at the Consumer Electronics Show, ad agency GroupM’s chairman Irwin Gotlieb explains higher-resolution TVs are being driven by a need to eliminate pixellation for close-quarters viewing on ever-larger […]
Two cores good, 192 cores better. The history and future of digital media is the story of computer processing power. And the industry is still giving us better, faster, stronger. In this interview, media agency GroupM’s visionary chairman Irwin Gotlieb ruminated with Beet.TV on where chip engineering is taking media. “Qualcomm just put out the […]
LAS VEGAS – In a world where mobile phones are replaced every two years or so, it’s frustrating that vehicles’ longer ownership terms make in-car entertainment systems dead-end and dead old. That’s why many auto makers, often accused of loading their dashes with old technology, are now turning their systems in to future-proof mobile mini-computers, […]
LAS VEGAS — Although Internet-connected home appliances are in extremely early stages, they will emerge as an important advertising medium for consumer products companies, predicts Irwin Gotlieb, Chairman of GroupM, the global media unit of WPP, in this interview at CES with Beet.TV.
Christian Muche co-founded DMEXCO, one the digital industry’s global tentpole events. He’s moved on. Now, in partnership with the MMA Global, he is heading the most ambitious new marketing event of the year called “Possible.” The event will take place in Miami Beach at the Fountainebleau April17-19. A number of CMO’s will speak including the […]
Launched last year by Beet.TV, the BeetCast podcast offers an extended, more personal conversation with a range of industry leaders. The weekly podcast looks at how the industry is transforming around many forces and developments around technology, business strategy, creative and the role of media in society. The weekly, 30-minute podcast has included industry guests […]
The Virtual Cannes Party and Fundraiser Supported by Univision Co-Hosted by Donna Speciale, Univision & Andy Plesser, Beet.TV Our Special Guests Kelly Abcarian NBCU Ameneh Atai Nielsen Dan Aversano Univision Communications Inc Anna Bager OAAA Jack Bamberger Amobee JT Batson Hudson MX Tal Chalozin INNOVID Katy Charles Beet.TV Andrea Ching OpenSlate Yale Cohen Publicis Media […]
GroupM is taking on the challenge of cross-screen audience targeting and standardized measurement by launching its own addressable TV company in the U.K. called Finecast. Following nine months of in-house testing, Finecast is up and running and spans multiple TV channels, pay-TV platforms, set-top boxes, video-on-demand services, over-the-top providers and game consoles. Jakob Nielsen, Managing […]
LONDON — In what is beginning to look like a season of exits for video ad-tech startups, addressable TV specialist INVIDI was last month acquired by AT&T, DISH and WPP. The 16-year-old company has come in to its own of late, by helping advertisers serve household-targeted ads in to TV streams in the two minutes per hour […]
PALM SPRINGS – After comScore’s merger with Rentrak to combine multi-platform media measurement, it’s over to you, Nielsen. Ad agency Group M chairman Irwin Gotlieb last year told Beet.TV media measurement is broken because measurers are using the wrong yardstick in the multi-screen era. So last year Nielsen launched Total Audience Measurement, a way to apply its Total […]
FORT LAUDERDALE — You have probably heard the aphorism that “content is king”. But what if content was actually someone else entirely? Try this catchy allegory for how not to reinvent media… “Content is like Humpty Dumpty,” Tracey Scheppach, EVP and Innovations Director at Starcom MediaVest Group, told a Beet Retreat panel. “It has fallen and it has fractured and […]
FORT LAUDERDALE — Super-targeted processes were already revolutionizing online video advertising. Now, the marriage of online with TV is bringing the same opportunity to the big screen in the living room, in the form of “addressable TV”. Once advertisers know enough about viewers to precisely target ads, will they also deconstruct their 30-second spots in to a […]
Session Location: All sessions are in Studio 234, one meeting space, on the second floor. There is no registration check in, just join us. Individual tapings will happen, also on the second floor, in Studio 5 and the Gallery. Wednesday, November 11 4:00 – 6:00pm Keynotes: A Series of 20-Minute Conversations Jason Brown, VP, Advertising […]
The news last week about the acquisition of Rentrak by comScore has been hailed by some as the emergence of a new competitor to Nielsen in the TV ratings space. For Bill Wise, CEO of TV media buying platform Mediacean, competition is a good thing, and while the newly combined forces will keep Nielsen “honest,” it […]
November 11-13, 2015 The W Fort Lauderdale with Keynote Speaker: Irwin Gotlieb, Global Chairman, GroupM Jason Brown, VP, Advertising Sales, AT&T AdWorks Kristin Dolan, COO, Cablevision Systems Scott Ferber, CEO, Videology Lou Paskalis, SVP, Media, Bank of America Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group Eric Solomon, SVP, Precision & Planning, Nielsen Featured Speakers: […]
CANNES – No longer pie-in-the sky, the long-anticipated technology enabling brands to deliver TV ads to specific households is finally becoming a reality for cable and satellite operators including AT&T, says Maria Mandel Dunsche VP of Marketing for AT&T AdWorks, in this interview with Beet.TV Not only are brands delivering targeted ads, the technology to […]
Addressable advertising can yield huge new opportunities in TV with “impression-based selling,” says Kristin Dolan, Chief Operating Officer of Cablevision Systems Corporation, in this interview with Beet.TV. The cable operator has been selling ads with this type of census-level data for the last 18 months, using the access it has to every single channel tune-in in real time […]
CHICAGO – The emergence of targeted, household-level TV advertising, will spawn a “renaissance” of creative ad making, says Tracey Scheppach, EVP of Precision Video at Starcom MediaVest Group, in this interview with Beet.TV She explains that creativity will be essential in delivering the right message to the targeted household. But this renaissance is not happening quite […]
Addressable TV, delivering advertisements to a specific household’s cable or satellite box, is becoming a viable, albeit a nascent new medium with “hundreds of millions of dollars” being spent. GroupM’s advance television unit Modi Media has implemented 100 addressable campaigns so far this year, says Michael Bologna, President, in this interview with Beet.TV Addressable works for brands, […]
If you remember the mid-90s futuristic hype about “interactive TV”, you will know the concept goes back a long way. Maria Mandel Dunsche remembers. The VP of AT&T’s AdWorks division has been working with such platforms since 1999, helping brands try to exploit the emerging channel. But it’s only lately the reality has come to pass. “I’ve been in this […]