CANNES — Will Netflix introduce advertising? That is a question on many minds in Silicon Valley, Wall Street and Madison Avenue alike. Often, the question is framed as an “either-or” in which Netflix would have to choose between continuing its current premium SVOD model or ripping it up in favour of ad funding. Previously, Ampere […]
Matthew Weiner, the television writer best known for creating the hit series Mad Men, shares his view on an extraordinary time in TV history: now. He speaks about unprecedented creative opportunities in the TV business, the enormity of TV production along the bloated executive ranks in Hollywood. He addresses the increasing importance of international markets and […]
It added another 1.93mn US subscribers in the last quarter alone, and expects to hit around 50mn in the States by the time winter is over. Netflix is a TV success story. But the growing popularity of a subscription-driven, ad-free service that keeps its viewing data under lock and key is also bad news for advertisers. Turner chief research […]
HOLLYWOOD, Florida – Streaming television pioneer Roku foresees ad loads decreasing and, as a result, the value of ads has to increase. “From an ad strategy perspective, we feel strongly that an empowered consumer needs a more relevant and better ad experience than they’ve had historically in TV,” says VP of Advertising & Audience Development […]
MIAMI — Addressable TV, the idea that brands can target TV viewers at the individual household level using IP connections and data, is growing up, now that it can reportedly target around 50 million US households. But a nationwide footprint is still some way off, many industry execs believe. Tim Hanlon, founder and CEO of […]
LONDON — What if Netflix started running ads? It is a topic that has previously been debated here on Beet.TV, with one exec betting: “They’re going to have to start to deploy some type of advertising model to recoup some of the revenue that they’re spending on this programming.” A new thorough analysis has shed some hard […]
They are the big beasts of the digital-video world. Netflix and Amazon are fast gathering subscribers to their paid, ad-free online video offerings. But, with their platforms gaining traction in the living room, aren’t they ignoring a pretty big TV advertising opportunity? “They’re all spending millions and millions of dollars to produce this content – so […]
LAS VEGAS — The New York Times has intrigued many with sponsored articles it has run under the “Paid Posts” scheme it launched in 2014. Now it is finding that branded articles carrying video are consumed most. “A lot of our best-performing stories have had video as part of them; many of them are multi-media,” Times […]
Hearst has just launched “CosmoBody,” a daily fitness show which is advertiser-free and is being offered on a subscription basis. This is the first of what will be a number of Hearst titles and Hearst partners who will be part of a new “Netflix model,” explains Chris Grosso, SVP and GM of Hearst Digital Studios, […]
SAN FRANCISCO — Netflix is building an in-house programmatic operation with the primary goal to build brand awareness, explains Kathy O’Dowd, Senior Director, Programmatic Buying for Netflix in this video segment. Both O’Dowd and Mike Zeman recently joined Netflix from VivaKi, the big media agency. In this segment from the Beet.TV summit on programmatic […]
A Beet.TV Leadership Summit in San Francisco, March 25 Presented by: Keynote Speaker Kristi Argyilan, President, Magna Global, USA Confirmed Speakers Dan Ackerman, SVP Programmatic TV, Adap.tv David Algranati, SVP, Product Innovation and Custom Research, Rentrak Michael Brunick, SVP Programmatic, Magna Global Gregg Colvin, COO, Universal McCann ,NA Paul Dolan, SVP, Global Business Development, Xaxis Toby […]
AMSTERDAM — Discovery Networks is keen on on-demand offerings like TV Everywhere, over-the-top and broadband video, but is much more cautious about services like Netflix that could cannibalize the existing business, says Mark Hollinger, President and CEO of Discovery Networks International, during an interview with Beet.TV at the IBC conference.
LAS VEGAS — The gaming industry has long been the epitome of fragmentation – mobile gamers on tiny screens, console enthusiasts locked into expensive hardware, and PC players tethered to their desks. Now a new platform aims to unite them all on the largest screen in the house. PHYND is betting that the smart TV […]
LONDON – Linear television viewing is declining across major European markets, driving a corresponding drop in advertising spend, says Andy Jones, VP of broadcast and connected television, EMEA, at PubMatic. The shift is consistent across regions and no longer disputed by buyers or sellers, he said in this interview with Beet.TV contributor Robert Andrews at […]
LONDON — Advertisers want it all. They crave the mass audience reach that television has always delivered, but they also demand the precise targeting capabilities that digital advertising has trained them to expect. So, as connected TV matures into a dominant force in the media landscape, the industry is racing to satisfy both appetites simultaneously. […]
RANCHO PALOS VERDES, CALIF. — Retail media is rapidly evolving from a performance-driven niche into a foundational layer across the entire advertising ecosystem, according to analyst and consultant Andrew Lipsman, speaking with Beet.TV contributor David Kaplan at the Beet Retreat LA. Lipsman argued that the industry’s understanding of retail media remains too narrow. While brands […]
CANNES – Programmatic advertising is moving beyond its reputation as a lower-funnel tactic and gaining new traction among pharmaceutical brands, thanks to evolving TV upfronts, improved measurement tools and greater flexibility in buying, according to experts speaking at the Cannes Lions International Festival of Creativity. Francis D’Hondt, senior vice president of addressable health at Interpublic […]
NEW YORK – In today’s content-saturated marketplace, standing out requires more than just an ad budget — it demands cultural relevance and cinematic ambition. That’s the message from Mark Book, head of content at Digitas North America, who is spearheading a bold push into brand-funded entertainment with the launch of Digitas Pictures. Speaking in a […]
While some see the fragmentation of video viewing across platforms and devices as a challenge to be overcome, what if it also a strategic opportunity for advertisers? For some, “fragmentation” means “precision”, allowing brands to reach consumers in more precisely targeted ways, creating opportunities for both broad reach and culturally relevant engagement through creators and […]
The convergence of sports, streaming and shopping is creating new opportunities for brands seeking to connect with new, active, diverse audiences. With figures like Caitlin Clark, Simone Biles and Livvy Dunne driving interest and attendance, women’s sports are positioning themselves as a prime advertising investment opportunity. “I truly believe women’s sports is going to be […]