Advanced TV targeting and transacting capabilities promise to bring together TV and digital video marketing strategies in a single whole – but that may require ad agencies’ own teams getting on the same page first. GroupM’s North America CEO Tim Castree used Beet Retreat to call for the industry to develop common standards for measuring […]
A little over a year ago, Comcast Spotlight decided to assemble a measurement team to prove that linear television works beyond just upper-funnel performance metrics. The ad sales division partnered with TVSquared on a mission that is intended to extend to VOD and IP-delivered TV. “We absolutely know that we have to get beyond the […]
TV platforms have been gaining super-powers which allow them to help advertisers precision-target individual households and control their ad frequency. Until now, it has been mostly the large national networks and OTT platforms benefitting from the new tools. But local players don’t have to be left out. In this video interview with Beet.TV, Janet Balis, […]
Ashley Swartz Makes Welcoming Remarks An Overview of Advanced TV Tim Castree, CEO, GroupM North America, @castree w/ Ashley Swartz, CEO & Founder, Furious Corp., @RedFuryNYC TV As a Performance Medium Jo Kinsella, CRO & EVP, TVSquared, @JoKinsellaTVS w/ Ashley Swartz Local is Blowing-up & Why it Matters Brendan Condon, CRO, Comcast Spotlight, @ComcastSpotlight w/ […]
August 7/NYC “Going Local: Addressable TV Comes of Age” A Beet.TV Leadership Summit and Industry Networking Event hosted by GroupM Worldwide, sponsored by Amobee, Comcast Spotlight, TVSquared and WideOrbit Local media is hot: Cable and satellite companies and national programmers are creating an increasingly attractive, segmented, local marketplace. This dynamic marketplace, for both national and […]
Incremental change and “a minor tweak” don’t cut it in the media agency world anymore. This is the rationale behind the coming together of WPP’s Maxus and MEC in a new entity called Wavemaker, “a fantastic process that’s been conducted by bringing the teams together around the word,” says WPP Chief Digital Officer Rob Norman. […]
Creation of a shared, collaborative media ecosystem is limited only by the willingness of buyers, sellers and everyone in between to work together to solve individual and common problems. Videology Chairman and CEO Scott Ferber believes there is no better venue in which such competitive camaraderie can be nurtured than Beet Retreat Miami 2017, where […]
About four months from the merging of MEC and Maxus, Starcom veteran Amanda Richman has been chosen as CEO USA of the as-yet unnamed entity. Coming on board in October, Richman will report to MEC Global CEO Tim Castree. “Amanda is a fantastic choice to be our US leader,” Castree said in a news release. […]
This will be our biggest Cannes yet: Here’s a quick guide to our activities: La Maison du Beet Our home is the MEC conference space, La Côte Salon, ground floor of the Carlton. Monday 2:00 – 3:20 p.m. AI Forum w/ Weather, IBM and Watson w/ Jordan Bitterman, Carl Fremont and Mark Sagar of Soul Machines […]
Industry leaders will gather for a mini-summit on the future of television advertising. The program will explore a number of topics including; How data is delivering valuable audiences to programmers and marketers. The state of cross screen delivery of content. The changes in linear television distribution via MVPD’s vs. IP and the emerging impact of […]
Advertisers and agencies were the first to embrace data to plan and measure the results of television and video advertising campaigns. But with MVPD’s and content publishers experiencing “consumption fragmentation” across devices other than television screens, media companies are now getting on board. “That’s where the business is heading,” says Scott Ferber, Chairman and CEO […]
VIEQUES, PR — Over the last few years, we have seen an avalanche of new advertising technology solutions come to market, all helping marketers reach consumers – and, arguably, all making their job even more complex. Now we may see an accelerating flurry of mergers and acquisitions, as larger players gobble up vendors to streamline the ecosystem again, a panel convened […]
VIEQUES, PR — So-called “programmatic” advertising – techniques for refining and automating advertising trading – grew up around real-time bidding, the instantaneous transactions that seem anathema to traditional upfront ad sales. But, as the technology has matured, it has also begun to allow for old-fashioned-style upfront buys – with all the added efficiency of programmatic. A panel […]
VIEQUES, PR — Much progress has been made in programmatic advertising, but more work needs to be done to fully deliver “unduplicated reach” in this new arena, says Tim Castree, Managing Director at Videology, in a conversation with Ashley J. Swartz, CEO & Founder at Furious Corp., for Beet.TV. The biggest hindrance for brands in programmatic buying […]
The transformation of the media agency and its trading desk; the next evolution in programmatic; the new forms of video advertising across screens, will be among the topics explored at Beet Retreat, a two-day executive retreat being held on the Caribbean island of Vieques next week. Doug Ray, CEO of Carat U.S. will be among the […]
Thursday Early arrivals can do video interviews in the studio, in the meeting center, “Studio 1” is the room. From 11:00 – 3:00. Set a time with katy@beet.tv Here is the home page for the Beet Retreat 4:00 — 4:45, W Lobby Informal meet-up for panelists and moderator to huddle 5:00 – 6:15, “Great Room […]
FORT LAUDERDALE — Marketers and agencies are trying to figure out how to manage the growth of addressable TV, especially as programmatic buying continues to overlap with the TV market. That was a key topic of discuss at the Beet.TV retreat in Fort Lauderdale on the programmatic opportunities in TV. For instance, the “people challenge” in broader […]
The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]
Session Location: All sessions are in Studio 234, one meeting space, on the second floor. There is no registration check in, just join us. Individual tapings will happen, also on the second floor, in Studio 5 and the Gallery. Wednesday, November 11 4:00 – 6:00pm Keynotes: A Series of 20-Minute Conversations Jason Brown, VP, Advertising […]
Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply. MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy national programming and allocate […]