The Beet Retreat Miami: Unifying The TV Ecosystem Along Common Goals

Creation of a shared, collaborative media ecosystem is limited only by the willingness of buyers, sellers and everyone in between to work together to solve individual and common problems. Videology Chairman and CEO Scott Ferber believes there is no better venue in which such competitive camaraderie can be nurtured than Beet Retreat Miami 2017, where […]

Videology Survey Finds Marketers’ Top Advanced TV Issues

LAS VEGAS — We all know connected and over-the-top TV devices promise to revolutionize TV advertising, bringing targeted and personalized commercials to linear television delivered over the internet. But how are marketers really looking at the opportunity? Ad-tech firm Videology commissioned a survey from Advertiser Perceptions to find out. The result gives an indication in to advertisers’ […]

Beet Retreat Miami: Targeted TV, It’s About to Scale – November 15-17, presented by Videology with Alphonso and 605

The Keynote Speakers Matt Bayer, SVP, Advanced TV & Cross Screen, Cadreon/IPG Jonathan Bokor, Director of Precision Video, Publicis Media Exchange Kristin Dolan, CEO, 605 Scott Ferber, CEO, Videology Nick Jezarian, Media Director, Target Raghu Kodige, Chief Product Officer & Co-Founder, Alphonso Jakob Nielsen, CEO, Finecast, GroupM Jonathan Steuer, Chief Research Officer, Omnicom Media Group […]

Mad Men Creator Weiner Deconstructs TV Biz, Ad Load vs. Sponsorship Models and the Impact of Amazon and Netflix

Matthew Weiner, the television writer best known for creating the hit series Mad Men, shares his view on an extraordinary time in TV history: now. He speaks about unprecedented creative opportunities in the TV business, the enormity of TV production along the bloated executive ranks in Hollywood. He addresses the increasing importance of international markets and […]

Addressable TV Innovation Will Start in Europe, Invidi’s CEO Dave Downey

MIAMI — In the future, advertisers could reach individual households with customized, targeted TV ads. In fact, that future is already happening. It’s called “addressable TV”, and recent estimates of the number of addressable US TV households count about 45m properties. So what’s next in the addressable journey? Beet.TV convened a panel of leading exponents to offer […]

Now Car Makers Can Find Specific Customers On TV, Through Videology

MIAMI — The auto industry is a pretty specific one. Despite the end products being badged by just a handful of marques, it is individual local dealers, and not the brands themselves, with whom customers end up transacting. Not only that. Despite copious research being carried out online, most purchases are overwhelmingly still made on the forecourt, […]

Beet Retreat Agenda

November 16-18, 2016 The Royal Palm South Beach with Media Partner dall sessions in East Ballroom Wednesday, November 16 Keynotes: 3:00p – 3:15p Andrew Deming, SVP, Marketing, Bank of America Dan Bruinsma, Chief Investment Officer, GroupeConnect (Publicis) with Tracey Scheppach, CEO & Founder, Matter More Media 3:15p – 3:30p Brian Cordes, Director of Client Solutions, AT&T […]

The Future of TV: Coming Into Focus at Beet Retreat Miami, November 16-18

A group of senior industry leaders will gather in the Miami, November 16-18 for the upcoming Beet Retreat, a deep dive into the future of advanced TV.   The three-day event will not be streamed, but will be produced as a series of some 40 videos to be published over the following four weeks.   […]

Videology Boosts Demographic Targeting With Publisher Data

In a world where TV ad-buying is also moving online, the future of trading is evolving toward digital measurements. On that basis, one video ad-tech vendor says it is helping bring the traditional and oft-derided criteria of audience demographics in to the digital age. Videology says it recently improved its ability to help advertisers target audiences using demographic, by harnessing data […]

Videology Sees ‘Moneyball’ Comparison In Unified Video, Television Audiences

When people begin to equate digital video and television targeting to a hit Hollywood movie and things like “sabermetrics,” we know that things have changed in the TV world. To Scott Ferber, Chairman and CEO of Videology, the software provider for converged TV and video advertising, being able to integrate Nielsen data with information about […]

Beet Retreat 2016: The Transformation of Television Advertising, presented by

November 16-18, 2016 The Royal Palm South Beach with Media Partner Keynote Speakers: Mike Bologna, President, Modi Media Brian Cordes, Director of Client Solutions, T&T AdWorks Andrew Deming, SVP, Enterprise Media and Communications Planning, Bank of America Kristin Dolan, CEO, 605 Scott Ferber, CEO, Videology Benjamin Jankowski, SVP Media, Mastercard Bill Livek, President, comScore Tracey Scheppach, CEO […]

Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb

FORT LAUDERDALE — The rapid development of advertising and marketing technology is allowing buyers to mash up disparate data sets to better inform campaigns. But don’t risk losing the expertise that comes with old-world data, says an advertising veteran. “In the past, you used Nielsen data for TV, print data for print, econometric data to look for correlations […]

Videology Sees Higher Pricing for Broadasters via New Alliance with Adobe

Adobe Primetime’s new sell-side platform (SSP) for broadcasters, which monetizes TV inventory via IP-connected devices, will drive higher prices and provide less waste for advertisers, says Scott Ferber, CEO of Videology in this interview with Beet.TV. The new solution called Adobe Primetime Media Management was created in collaboration with Videology. We spoke with Ferber earlier today […]

Essence Buy Keeps GroupM A Friend OF Google: Gotlieb:

FORT LAUDERDALE — GroupM owner WPP’s CEO Sir Martin Sorrell once famously called Google a “frenemy”. So why did GroupM recently acquire a digital advertising company ensconced in Google’s world? “We’re the guys who coined the term ‘frenemy’, and we’re not big fans of the whole walled garden concept that Google represents,” Group M global chairman Irwin […]

Context Of Viewing Still Matters To Ads: Videology’s CEO

Now that online video ad targeting technology can reach advertisers’ ideal audiences wherever they are watching, what is the use for the old model, in which buyers place their bets on shows with audiences they believed to be matched? The new doesn’t have to trump the old, says video ad tech platform Videology’s CEO Scott Ferber. […]

UK’s Sky Taps Videology for Programmatic Video Ad Solution

FORT LAUDERDALE – Sky, the U.K. satellite TV operator, has selected Videology to provide services to automate and manage its “converged video advertising solution,” the companies announced today. Last week at the Beet.TV executive retreat, we interviewed Videology CEO Scott Ferber about the the emergence of “agnostic” video and the new opportunities for broadcasters to manage […]

One-to-One Data Will Change the Television Business, WPP’s Irwin Gotlieb

The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and  insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]

Beet Retreat ’15: Agenda

Session Location:  All sessions are in Studio 234, one meeting space, on the second floor.  There is no registration check in, just join us.  Individual tapings will happen, also on the second floor, in Studio 5 and the Gallery. Wednesday, November 11 4:00 – 6:00pm Keynotes: A Series of 20-Minute Conversations Jason Brown, VP, Advertising […]

The Growth of Addressable Television will Be Powered by Media Agencies, GroupM’s Gotlieb

Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply.   MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy national programming and allocate […]

Beet Retreat ’15: “The Transformation of Television,” an Executive Retreat presented by

November 11-13, 2015 The W Fort Lauderdale with   Keynote Speaker: Irwin Gotlieb, Global Chairman, GroupM Jason Brown, VP, Advertising Sales, AT&T AdWorks Kristin Dolan, COO, Cablevision Systems Scott Ferber, CEO, Videology Lou Paskalis, SVP, Media, Bank of America Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group Eric Solomon, SVP, Precision & Planning, Nielsen Featured Speakers: […]