The Beet.TV Leadership Summit on Digital Video Advertising in an RTB World

Presented by Hosted by GroupM The adoption of Real-Time Bidding (RTB) and, the programmatic buying and selling of digital video advertising, is exploding with brands, agencies and publishers.  Beet.TV will host a half-day exploration of the topic with leading agency executives, analysts, publishers and technology providers. Keynote Speakers: Rob Norman, Global Chief Digital Officer, GroupM […]

Adobe’s Three Solutions For TV Everywhere

FORT LAUDERDALE — It may seem confusing to viewers in other parts of the world, but TV Everywhere is America’s system for ensuring cable TV subscribers can access their bundles on internet devices. Problem is, not too many consumers know that. Adobe, whose Primetime powers the authentication back-end that enables TV Everywhere, recognizes the problem. That’s why Adobe […]

TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

FORT LAUDERDALE — In November, video ad tech vendor TubeMogul unveiled software to let marketers plan their video and TV ad campaigns. In future, it aims to give users more control over the tool. The tool “will ultimately be self-service”, the company’s TV strategy senior director Oscar Rondon tells this Beet.TV panel discussion. “If you […]