Beet Retreat 2016

 The Revolution in Digital Video, an Executive Retreat presented by Vieques, February 4-6 Agenda Keynote Speakers Tim Castree, Managing Director, North America, Videology Mac Delaney, Head of Programmatic, Merkle Travis Johnson, Global President, Ansible & Global Head of Mobile,  IPG Mediabrands Joe Kowan, President, Programmatic Buying Group, GroupM Worldwide  Doug Ray, U.S. CEO, Carat Patrick Reiter, Senior […]

Beet Retreat ’15: “The Transformation of Television,” an Executive Retreat presented by

November 11-13, 2015 The W Fort Lauderdale with   Keynote Speaker: Irwin Gotlieb, Global Chairman, GroupM Jason Brown, VP, Advertising Sales, AT&T AdWorks Kristin Dolan, COO, Cablevision Systems Scott Ferber, CEO, Videology Lou Paskalis, SVP, Media, Bank of America Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group Eric Solomon, SVP, Precision & Planning, Nielsen Featured Speakers: […]

Beet Retreat 2015

presented by & Program of Events Thursday, January 22 Friday, January 23 Saturday, January 24 Special Participants Important Information Thursday, January 22 12 noon – 6:00 p.m. Video interviews will be conducted with early arriving participants in Studio 7 (on the conference floor level). All participants should book a 10-minute block with katy@beet.tv These individual […]

Ad Tech Won’t Kill The Media Agency: Videology’s Castree

Brands that previously let their ad agencies get on with the business of advertising are increasingly using available new technology platforms do do some of the work themselves. So is the very existence of the media agency under threat? Not according to one agency exec who has just crossed to the other side. “More clients […]

Forrester Study: Advertisers Want Convergence Measurement

VIEQUES, PR — About two-thirds of agencies and advertisers are betting that digital video and TV planning will merge in the next few years, says Brent Gaskamp, SVP Development at Videology, in an interview  about a new industry report. Videology commissioned a report from research firm Forrester that surveyed 150 advertisers, media companies and agencies in the […]

Look Who’s on Vieques for the Annual #BeetRetreat, presented by Videology with AOL On

The third annual Beet.TV Executive Retreat is January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques.   Over the course of  next two days of  panels and presentations, this group of industry leaders will explore the emerging medium of digital video.  Topics will  include  ad effectiveness and measurement;  the emerging platforms and […]

Videology Aims for Mobile Addressability

PHOENIX — Mobile display and video inventory is growing tremendously, but it's been challenging to uniquely identify those impressions for marketers, says Brent Gaskamp, senior VP business development North America at Videology. That's why Videology layered addressable tools into this cookie-less world in a mobile platform, Gaskamp says. Videology now counts 160 million monthly uniques […]

Videology Aims for Mobile Addressability

PHOENIX — Mobile display and video inventory is growing tremendously, but it’s been challenging to uniquely identify those impressions for marketers, says Brent Gaskamp, senior VP business development North America at Videology. That’s why Videology layered addressable tools into this cookie-less world in a mobile platform, Gaskamp says. Videology now counts 160 million monthly uniques […]