An Open Ecosystem is Key to Advanced TV Success

a Beet.TV Leadership Series
presented by

There’s a lot of anticipation and progress around addressable and advanced TV advertising. The convergence of linear and digital media mean we are rapidly moving into a new omnichannel landscape.

DISH Media, an early mover, is an advocate for this progression. The company believes the industry needs to embrace more open, interoperable and transparent ways of doing business in order to bring advanced advertising/addressable to their fullest potential.

In this video series, we break down how we get to the future of addressable through this approach. We will explore: What’s new and exciting, what’s working well and what are the areas that need to evolve, and how can industry players work together to bring about the future state.

Among the topics covered in the series are:

  • How are advertisers managing this new media landscape?
  • What are the signs that we are finally moving to more audience based buying?
  • Who are the key constituents that need to make the biggest shifts for the future?
  • What is the true state of addressable and what can we expect in 2021?
  • What does industry collaboration look like and how do we get there?
  • What are the biggest challenges marketers face when building campaign strategy?

The series goes into production in November and will continue through January.  All reporting will be done remotely via Zoom, Webex and other remote platforms.

Videos will be published on Beet.TV, its syndication and via its social media channels.

To suggest candidate for the series, please contact Katy Charles, Senior Producer at Beet.TV katy@beet.tv