Next in TV Land: Addressable Advertising

A Beet.TV Leadership Session at CES 2017

presented by
605_logo

Digital tools allow marketers to deliver advertising to very specific audiences, households and individuals. This degree of deep targeting, or addressability, will be used by TV programmers and national advertisers. This topic will be explored in a 45-minute session produced by Beet.TV on the OMD Oasis stage on Thursday, January 5 at 4:00 at the Venetian. Session is followed by reception.

Panelists

Denise Colella, SVP, Advanced Ad Products & Strategy, NBCUniversal
Kristin Dolan, CEO, 605
Michael Strober, EVP, Client Innovation and Ad Strategy, Turner Broadcasting
Jonathan Steuer, Chief Research Officer, Omnicom Media Group
Moderator: Matt Spiegel, Managing Director, MediaLink

omd_oasis-icon-logo
at the Venetian
Level 2, Veronese, Room 2402

RSVP by January 3: katy@beet.tv

Beet.TV is delighted to partner with OMD at their Oasis space and will be taping segments there all day on

Thursday and Friday, at the Oasis.  For suggested segments, contact katy@beet.tv

Special thanks to 605 for sponsoring Beet’s coverage of CES 2017