Insight. Inspiration. Transformation.

The annual digital content marketplace, the IAB NewFronts, will take to the “virtual” stage from June 22-26 with 16 hours of programming.   In advance of the conference, The IAB and Beet.TV are co-producing a 20-part lead-up series of 3-6 minute video interviews with a group of senior level marketers and agency buyers.  The series will frame the conversations that will take place in in June.

The Series Theme

We’ve all been witness to unforeseen new behaviors and reactions during the Covid crisis. Over the last several weeks, consumers and businesses have gone from triage to rapid adaptation as the world we knew completely changed and without warning.  Behaviors have already shifted and media habits have followed, forcing the advertising and media industry to respond and adapt over night.   What’s ahead?  We may witness media transformation unlike any we’ve experienced in a generation.  

What’s your take?

• How have you and your company responded during the crisis?  
• What insights, inspiration and transformation have you observed and/or experienced professionally during the pandemic?
• What are you learning about consumers and their media habits that is already transforming your business?
• How will the Covid crisis permanently impact marketing and advertising as we know it?
• A big focus of the NewFronts will about steaming video:  What are your thoughts about the big changes around the premium video and emerging  opportunity for buyers.

All videos will be recorded remotely using Zoom and other remove recording tools.  Production begins on May 20.  Videos will be published by the IAB and Beet.TV on their pages and social channels.  Managing the bookings will be Katy Charles, Senior Producer at Beet.TV, katy@beet.tv