OTT is quickly become a mainstream television platform. Beet.TV will explore the medium with a series of interviews with leading executives on the buy and the sell-side.
Interviews will be conducted in New York during the weeks of July 23 and 30 at the Neuehouse, 110 East 25th Street.
Themes and topics to be explored:
- The personalization and engagement opportunity that’s now at scale on the ad side – perspectives from both the buy and sell side
- The extension reach brought to HH addressability (how to think about the $8-10 billion of incremental spending that OTT will drive by 2020)
- Measurement and attribution refinement in a converged digital/TV context
- Where do MVPDs and linear fit in an OTT world (TDG Research estimates that OTT will represent $40 of the estimated $85 billion of TV ad spend in 2020)
To suggest an interview, contact Katy Charles at Beet.TV firstname.lastname@example.org