In Production Now

Trust in Partnership in a Time of Change, a Beet.TV series presented by WarnerMedia and Xandr

In today’s current environment, creating trust with clients while forming true, collaborative partnerships has never been more critical. At a time of uncertainty, when advertisers are seeking more strategic partners, the savviest brands and media companies will emerge and adapt their tactics to meet their audiences where they are – and how they’re consuming content. And at a time when the traditional upfront has been upended, how are today’s most innovative marketers adapting their media strategy to meet the new normal?

  • How are advertisers adapting to meet the challenge of today’s environment?
  • Are brands valuing fewer, yet larger, more strategic partnerships?
  • What’s your best advice for building trust with clients in the midst of so much uncertainty?
  • The rules for this year’s TV upfront season were completely rewritten. How are marketers adapting to our current times and altering their strategies to make the most impact?
  • What can publishers do to remain top of mind with advertisers in this current environment? What’s your definition of a successful, trusted partnership?
  • What is one unique, or new tactic you’re leveraging to connect with your audiences now?

About the Series

The videos will published on Beet.TV and its social channels along with the marketing channels of WarnerMedia and Xandr.   All videos will be produced remotely   Production begins in May.

To suggest a segment, please contact Katy Charles, Senior Producer at Beet.TV katy@beet.tv