Media In Transition

 How AI is Powering Change

A Beet.TV Leadership Series presented by
IBM Watson Advertising Logo

The impact of AI will have a profound impact on the media and marketing ecosystems.   Beyond its role in automation, AI will expand as the industry changes.

As brands adjust to the impact of the impending IDFA changes and a cookie-less world, AI will have a growing role.  This transformative topic, along with other outlined below, will be explored in a series of 15 video interviews published on Beet.TV.

Topics covered in the series include:

  • As we march towards a cookie less world and impending IDFA changes, there are unique challenges brands now face in reaching the right consumers.
  • Why AI and 1st party data integration is the key to successful Martech campaigns and building trust with your customers.
  • Marketers are being pushed to prove ROI for every dollar spent, is AI the key to proving out true attribution?
  • How social is key to solving our personalization challenges?
  • How AI can drive efficiencies throughout the programmatic supply chain
  • As brands continue to embrace value-based messages, how can technology be leveraged to test message resonance?
  • How do we save the open web?

Production Notes:

The series goes into production in November. The series will debut later in the month. All reporting will be done remotely via Zoom, Webex and other remote platforms.Videos will be published jointly on Beet.TV, its syndication, IBM Watson Advertising.com and via its social media channels.

To suggest a candidate for the series, please contact Katy Charles, Senior Producer at Beet.TV – katy@beet.tv.