‘The OTT Election’: SpotX’s Welch On Connected Campaigning

WASHINGTON, DC –  U.S. election campaigners have upped their spend on TV ads through over-the-top (OTT) and connected TV (CTV) channels by 900% since April, according to one platform through which they are buying. SpotX says the elections for president, House Of Representatives and Senate is a watershed for the channels. Previous elections have been […]

 

Marketers Are Ready for Pilots of Addressable Ads: Discovery’s Sam Garfield

Addressable advertising is becoming a reality as providers of TV programming work with cable and satellite TV companies to develop standards for audience measurement and media attribution. With improved targeting of audiences, advertisers can expect to see quantifiable results including business outcomes in the next few years. Discovery Communications, whose network brands include Discovery Channel, […]

 

IBM Bringing AI to Programmatic Ecosystem with New Partnerships

Advertising stands to be rebooted by advances in artificial intelligence – but the industry must re-learn practices to embrace the power of machine learning. That’s the view of Jeremy Hlavacek, chief revenue officer of IBM Watson Advertising. The division of IBM leverages the company’s Watson intelligence engine on advertising use cases. In this video interview with […]

 

Samsung Opens up its DSP with Self-Serve Platform

Samsung Ads, the advanced TV advertising unit of the consumer electronics giant, recently launched a self-serve demand-side platform to give advertisers and their agencies more flexibility in their media buying. Samsung DSP gives programmatic buyers access to proprietary data, audiences and inventory for 45 million U.S. households, letting manage reach and frequency for video campaigns […]

 

Reflecting on his Mexican Heritage, Marc Pritchard’s Commitment to Equality is Personal

Marc’s father was Mexican, adopted by a man named Pritchard, giving Marc a caucasian identity. This provided him with opportunities not impacted by discrimination. His father was an activist among migrant Mexican farm workers in Colorado.  Marc said the profound effects of seeing how migrant farmer workers lived has had a lifelong impact on him,  […]

 

Fragmentation Drives Urgency for Improved Media Metrics: CIMM’s Jane Clarke

Marketers are calling for improved cross-channel measurement of advertising to avoid wasteful media spending and to improve the consumer experience with their brands. As seen with the recent demand by Marc Pritchard, chief brand officer of consumer goods giant Procter & Gamble, that media channels become more transparent to advertisers in the next year, improved […]

 

Video, Augmented Reality Are Key to Engaging Gen Z: Snap’s Peter Naylor

Snapchat got its start as a mobile app for sending photo messages that disappeared after 24 hours, and has since evolved to become a news and entertainment hub that’s popular with young adults and teens. Parent company Snap is building out its video programming to give people more reasons to linger in the app, and […]

 

‘Programmatic Properly’: ITV’s ‘Planet V’ Addressable Platform On Offer To Agencies

LONDON – Almost a year after it was announced, the addressable advertising platform from the UK’s biggest commercial broadcaster is about to go fully live. In November 2019, ITV announced Planet V, a platform enabling data-driven buying, optimization and monitoring of ads on ITV Hub, the multi-platform app through which viewers can watch catch-up and live […]

 

Omnichannel Media Underpins Identity-Driven Future: TransUnion’s Matt Spiegel

CHICAGO – Consumers have more ways to consume media than ever before, challenging advertisers to track the effectiveness of their marketing efforts. The growth of the omnichannel universe is driving a shift toward audience-based measurement, and TransUnion is working to be at the forefront of that development. The company, which is best known as a […]

 

True[X]’s Gimbal Sale Fuses Location & Connected TV

The company which has pioneered the creation of interactive ads that can reduce ad load and yield higher viewer engagement will get another owner, after Disney off-loaded it. True[X] is being sold to Gimbal, a technology company focused on using location information to activate ads. In its announcement, Gimbal says true[X] publisher integrations enhance its […]

 

THREE YEARS AGO TODAY: Essential Medical Supplies Arrive in Storm-Ravaged Vieques by Aid Group: Today We Are Fighting COVID-19

FARMINGDALE, NY /  SAN JUAN, PR – September 29, 2017 – A shipment of nearly a thousand pounds of essential medicines including antibiotics, vaccines, asthma and diabetes drugs has landed in San Juan. The items are bound for medical facilities here and on the nearby islands of Vieques and Culebra. The delivery was shipped Friday […]

 

Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani

Another nail in the coffin for traditional ad measurement metrics? NBCUniversal has become the latest media owner to launch its own effort to quantify impact for advertisers. It’s called Total Investment Impact, an attempt to measure the effectiveness of advertising across campaigns, screens and platforms, focused not on simple impressions but on business results. In […]

 

TV Measurement and Streaming Take the Stage at Virtual Industry Confab

CHICAGO – Capping off a month of virtual events called Fall 2020, which had been previously known as NYC TV Week, the focus of next week’s sessions will be on measurement and streaming, two of the most dynamic sectors of the television industry. For a preview of the event, we spoke with next week’s sessions […]

 

Context Is King for Brands Seeking Households with Kids: Wildbrain Spark’s Charles Gabriel

LOS ANGELES – Families with young children are spending more time with digital entertainment as the coronavirus pandemic limits many of the outdoor activities they used to have, spurring demand for kid-friendly programming. Increasingly, those households are turning to digital platforms like over-the-top and streaming services for shows they can enjoy together. WildBrain Spark, the […]