Deloitte Gets In To TV Tech Tools Game: Ledger

LAS VEGAS — These days, it seems it is no longer enough for a consulting firm to just offering consulting advice – you have to back it up with implementation, too. That’s what Deloitte is doing by partnering with three software providers to wrap up their offerings as one of its own, the so-called MarketMix for Media. […]

 

Genesis Media Figures Out Out-Stream: CEO Yackanich

LAS VEGAS — When should you put an in-article video ad on a page – and when should you hold back? Two-year-old Genesis Media of New York is an ad tech platform aiming to sensitively place auto-playing out-stream video ads, a format that is gaining in popularity. “Video ad formats are easy to build, they’re difficult to […]

 

Adobe’s TVMM Is First OTT TV SSP: Videology’s Gaskamp

LAS VEGAS — Back in December, Adobe updated its Primetime ad platform with TV-buying capability, dubbed TV Media Management (TVMM), powered partly by Videology. The feature aims to let broadcasters plan and package up ad slots in their over-the-top (OTT) offerings. So, what is the big idea? “The content emerging on all of those platforms is premium content […]

 

Marketers Need to Build Brand Affinity for Years, Videology’s Ferber says

LAS VEGAS –Marketers need to ensure that they are reaching consumers not only at the moment of purchase, but years before when they are beginning to develop affinity for products, says Scott Ferber, Chairman and CEO of Videology, in this taped interview from CES. For example, if a car buyer first hears about a Lexus when the […]

 

TruOptik Helps Broadcasters Target BitTorrent Users With Ads

LAS VEGAS — Historically, Hollywood has fought P2P piracy with legal action. But what if studios and channel operators could solve the download problem with advertising? That’s what TruOptik thinks could happen. The Stamford, CT, company’s technology employs “census-level measurement of peer-to-peer file sharing across the BitTorrent protocol” to create “the largest, IP-based non-cookie-reliant data set of entertainment […]

 

Viant’s Xumo Makes Web Publishers TV Programmers via OTT

LAS VEGAS — Many web publishers have made a great business – and a big audience – out of online video. Now, could the last mile may be taking that video to the big screen in the living room? Xumo hopes so. The joint venture between Panasonic and MySpace’s latest owner, Viant, is a software layer for […]

 

AT&T Delivering TV Ads to Households at Scale, “Without Waste,” Van Houten

LAS VEGAS –  After its $48.5 billion acquisition of DirecTV and its alliance with Opera Mediaworks, AT&T AdWorks is delivering addressable ads to the household at scale via its cable and satellite boxes and to IP devices, says  AT&T’s Matthew Van Houten, Director, Strategy and Business Development. We spoke with him earlier this month at CES for […]

 

MySpace is Alive and Well and Powering Targeted Advertising

LAS VEGAS  –  Far from being dead, MySpace has enormous monthly user traffic, mostly from users accessing archived photos, and that data is one of the major sources driving an “exploding” digital advertising buying platform for ad tech conglomerate Viant, says Tim Vanderhook, CEO, in this interview with Beet.TV at CES earlier this month. Vanderhook […]

 

Programmatic TV Reaches “Operational” Turning Point, TubeMogul’s Todd Gordon explains

LAS VEGAS –  Todd Gordon, the longtime media agency exec specializing in advanced TV recently joined the video advertising software company TubeMogul.   In this interview with Beet.TV earlier this month at CES, he says that while real time bidding around television inventory is still some time off, the concept of audience buying by the […]

 

Innovid Connects Mobile To TV, Plans 2016 R&D

LAS VEGAS — With $25m raised in 2015, personalized video ad creation and delivery firm Innovid has now taken a total $56.m in venture funding over its eight years of operation. So what does the New York-based company plan to do with the latest money? “That new capital will help us fuel the growth,” co-founder Tal […]

 

Facebook Wants Advertisers To Think Different About Auto-Play

LAS VEGAS — These days, consumers recognize silent auto-play is becoming a standard for videos delivered in feeds. But advertisers are still trying to find the true value in a format that nobody clicked and nobody heard. Ad holding group WPP’s chief Sir Martin Sorrell recently said Facebook, the biggest exponent of the format, “has a lot […]

 

SMG’s Scheppach: VR is an Exciting New Media, but Viewing Needs to be at “Scale”

LAS VEGAS – Virtual Reality “VR” was one of the most talked-about tech and media stories at International CES.  For Tracey Scheppach EVP of Precision Video of the Starcom MediaVest Group, the “immersive” experience is very exciting —  and will emerge once the industry reaches scale via device viewing distribution. We spoke with Schappach at CES […]

 

PubMatic Refocuses On Premium To Avoid Commoditized Ads

LAS VEGAS — Publishers’ marketing automation tech vendor PubMatic has announced it will power mobile advertising for German publisher Gruner + Jahr’s G+J eIMS ad sales division – but PubMatic has been going through some other changes of late. The G+J deal means PubMatic will help enable programmatic mobile ads for brands including Spiegel and Vodafone […]

 

IP-Delivered Live TV Programming Accelerating in Living Room, Adobe’s Helfand

LAS VEGAS – IP delivery of live TV  programming via OTT devices is surging:  So called “TV Everywhere” consumption has moved from primarily via mobile devices to the living room.  In the last twelve months OTT device viewing has gone from under 10% to some 25% of live streamed content, says Jeremy Helfand, Vice President, Adobe […]

 

Advertisers Want Online Data Smarts For New TV: AppNexus’ Rubenstein

LAS VEGAS — In the last few years, advertisers have become accustomed to finely targeting web and email marketing for distinct consumers. Now they want to do the same with online video, which itself is reinventing traditional TV. That’s the assessment of one exec in the thick of the ad-tech explosion, who says customers have more choice […]

 

Rocket Fuel’s New CEO Targets DISH Moments

LAS VEGAS — He’s only been in the role a couple of months, but programmatic ad tech company Rocket Fuel‘s new CEO Randy Wootton expects a big trend. “Every marketer, especially every B2C marketer, is going to make decision in the next five years about their first-party data,” he tells Beet.TV in this video interview. How brands […]

 

AOL to Up Video Production for its Media Brands In 2016, Maymann

LAS VEGAS — AOL wants to make more video this year to catch up with unmet demand for watching online content, says AOL content and consumer brands EVP Jimmy Maymann. The publisher  has a host of productions on the go, but Maymann says appetite is voracious. “When people log on to the internet, a third of what they do is watching […]

 

Adobe Joins Deloitte for OTT Solution for Media Companies

LAS VEGAS — At CES this week, Adobe and Deloitte previewed an OTT solution for media companies who want build direct-to- consumer platforms.     Deloitte, which has been doing OTT integrations for several cable networks, is expanding its offering with the integration of Adobe Primetime and Adobe Marketing Cloud. For an overview of the […]

 

Mac Delaney is Building Programmatic Practice at Merkle

LAS VEGAS – Mac Delaney, formerly a senior exec at Vivaki and  SMG, joined Merkle in October, the independent performance marketing shop, as its head of programmatic operations. His group is growing quickly, he says in this Beet.TV interview — and adds that two big client wins will be announced later this month. We spoke with […]

 

Curtain Falls on “Pitchapalooza” and Not Much Has Changed, MediaLink’s Kassan

LAS VEGAS – At Cannes Lions, many in the media agency world were consumed by an unprecedented number of accounts in review.  The torrent was named “Pitchapalooza.” With most of the reviews are over and there have been notable winners and losers, but the net share of business hasn’t  changed much, says Michael Kassan, Chairman & CEO […]

 
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