The Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, will take place at the Loews, Santa Monica Beach Hotel, November 17-19, 2021.
The event will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions.
Part industry enclave and part a made-for-TV setting, the event will provide essential industry intelligence and connections with the people who are leading the industry. For the participants, it will provide exposure via videos on Beet.TV along with high-impact social media. The Retreat will provide unique business development opportunities and enduring professional relationships.
We will be working with a small group of sponsoring partners to develop our plans for the event – helping to set the industry’s agenda for the 2020’s. The partners will play a key role in helping to curate the event and develop the sessions, working with Beet to jointly create content and session formats. This includes programming, speaking opportunities, private pitch sessions, and real engagement with the industry.
The event is limited to just 50 speaking participants, who will also contribute video interviews. The Retreat is limited to only 125 attendees.
Update 7.22: Please find the confirmed attendee list here.
Following our successful San Juan Retreat last year, our plan for the Santa Monica Retreat is to tackle some of the biggest challenges and opportunities facing the industry – exploring new solutions, different approaches and opportunities for collaborative action to help the industry move forward in the 2020s.
Along the way, we’ll also explore how changing consumer preferences and new service launches are transforming the TV and premium video marketplace, deep diving into the latest developments in streaming and OTT, data and audience targeting, measurement and attribution, and international opportunities.
Wednesday, November 17
4:00 pm– 6:00 pm
Welcoming remarks and keynote presentations
7:00 pm – 9:30 pm
Sunset reception and dinner
Thursday, November 18
8:00 am – 9:00
9:00 am – 12:30 pm
12:30 pm – 1:30 pm
Afternoon networking activities
Dinner Gala at Michael’s of Santa Monica
Friday, November 19
8:00 am – 9:00 am
9:00 – 11:00 am
Invitation & Ticket Pricing
Participants will be carefully selected and personally invited by Beet.TV and the event’s sponsors. Each participant will be on a panel and will be interviewed by Beet.TV in its on-location studio set-up.
The second group, our “special participants,” will not be in the event’s videos but will take part in group conversations.
The registration fee for a full participant is $6,000. The fee for a non-speaking participant is $5,000. Pricing does not include hotel or other travel expenses. Beet.TV will have a block of discounted rooms. Registration will begin in May.
There are just six equally-billed, sponsorship opportunities: These sponsorships will have enduring impact, beyond the event, through months and years of sharing of content which will continue to be associated with the sponsor. Moreover, the sponsorship provides a sort of “ownership” of the event in terms of programming input, speaker selection and very high impact visibility.
We expect there will be over 250,000 video views of the Retreat videos over the subsequent three months and at least one million impressions via marketing and social. This consumption will be by key media buyers, programmers, networks, MVPD’s, technology companies, data providers, investors and industry analysts.
Beyond the brand visibility and the editorial content created for the sponsors, Beet Retreats inevitably lead to business outcomes which include sales development and strategic partnerships.
Inclusion of logo and social handle in all pre, live and post event sharing along all Beet.TV social channels. Logo in all Retreat pre and post roll videos, banners, retargeting and email. Other key elements include:
- One featured keynote/fireside conversation
- One panel slot for a company executive or a designated customer
- Two “studio” segments produced in Santa Monica
- One non-speaker “special participant” registration
- Total of three registrations (as outlined above) value of $17,000
- Consultation on speaker outreach and programming
- One pre-event video produced by Beet.TV in New York
- Access to contact information of all the attendees.
- Private breakfast “pitch sessions” with VIP speakers
- Sponsor-hosted table at the gala dinner
- Domain exclusivity: Companies seen as competitive with the sponsor will be barred from sponsoring.
Terms and Cancellations
While we are looking forward to the Retreat with great anticipation, we will only produce the event if it is safe to travel and attend. Sponsors who commit will be required to remit half the sponsorship payment upon signing, with balance due on October 1. Should the event be delayed due to Covid-19, the initial payment will applied the the delayed event or as a credit to a future Beet.TV event or custom series. Registration for individuals is now open. Should the event be delayed due to health concerns, the full registration fee will be refunded. Sponsorship pricing available upon request.
(Travel and hotel not included.)
Most Recent Beet Retreat
For more information contact: firstname.lastname@example.org