The dramatic transformation of television advertising, and the opportunities for programmers and buyers to target consumers with relevant advertising, will be among the topics of a 45-minute leadership session at Cannes Lions on Wednesday, June 19 at 2:00 pm. The event will take place at the Hearts & Science meeting space at the Gray d’Albion apartments, adjacent to the Majestic Hotel.
The host of the event is Jonathan Steuer, Chief Research Officer of the the Omnicom Media Group. The moderator is Jon Watts, the London-based television industry consultant.
There will be two, 20-minute panels featuring leading programmers and marketers. The sessions will be produced for Beet.TV. Separately, each panelist will be interviewed one-on-one, on camera, at the venue.
The audience for the event will include Hearts/Omnicom executives, clients and invited guests. The program will be followed by a reception.
To suggest a panelist for this event, please contact Andy Plesser andy@beet.tv
This event and subsequent video series is presented by Amobee.
