Agenda: Election 2016: The Future of Political Advertising Is Now, presented by OpenX

8:00-9:00
Networking Breakfast

9:00 – 9:30
Programmatic, Big Data & the Future of Political Advertising

  • Julie Van Ullen, VP Business Development, OpenX
  • Erik A. Requidan, VP Programmatic Sales & Strategy Intermarkets/Drudge
  • Carol Davidsen, VP, Political Technology, comScore
  • Matthew Prohaska, CEO & Principal, Prohaska Consulting (Moderator)

9:35– 10:15
The View from the Sell Side

  • Jason Tollestrup, Director, Programmatic Advertising & Business Intelligence, The Washington Post
  • Susan Parker, VP, Digital Revenue & Analytics, Hearst
  • Jeff Sutton, ‎Vice President of Audience Targeting, Programmatic and Data Strategies – ‎Advance Local
  • Randon White, Head of Programmatic, Politico
  • Julie Van Ullen, VP Business Development, OpenX (Moderator)

10:15-10:45
Advanced Addressable TV, What’s Happening & What’s Next

  • Mark Failla, Director, Political Ad Sales, D2 (AT&T/DISH joint venture)
  • Matthew Dybwad, Head of Politics & Public Affairs, TubeMogul
  • Matthew Prohaska, CEO& Principal, Prohaska Consulting, Moderator

10:45-11:10
Networking Break

11:10 – noon
The View from the Buy Side

  • Jordan Lieberman, Politics & Public Affairs Lead, Audience Partners
  • Zac Moffatt, Co-Founder, Targeted Victory
  • Mark Jablonski,  CTO DSPolitical
  • Erik A. Requidan, VP, Sales & Programmatic Strategy, Intermarkets  (moderator)

Event page with more information.

This event is presented by:

open-x

with

ImkLogo

In your tweets, please use @Beet_TV and the event hashtag #ElectAdtech