8:00-9:00
Networking Breakfast
9:00 – 9:30
Programmatic, Big Data & the Future of Political Advertising
- Julie Van Ullen, VP Business Development, OpenX
- Erik A. Requidan, VP Programmatic Sales & Strategy Intermarkets/Drudge
- Carol Davidsen, VP, Political Technology, comScore
- Matthew Prohaska, CEO & Principal, Prohaska Consulting (Moderator)
9:35– 10:15
The View from the Sell Side
- Jason Tollestrup, Director, Programmatic Advertising & Business Intelligence, The Washington Post
- Susan Parker, VP, Digital Revenue & Analytics, Hearst
- Jeff Sutton, Vice President of Audience Targeting, Programmatic and Data Strategies – Advance Local
- Randon White, Head of Programmatic, Politico
- Julie Van Ullen, VP Business Development, OpenX (Moderator)
10:15-10:45
Advanced Addressable TV, What’s Happening & What’s Next
- Mark Failla, Director, Political Ad Sales, D2 (AT&T/DISH joint venture)
- Matthew Dybwad, Head of Politics & Public Affairs, TubeMogul
- Matthew Prohaska, CEO& Principal, Prohaska Consulting, Moderator
10:45-11:10
Networking Break
11:10 – noon
The View from the Buy Side
- Jordan Lieberman, Politics & Public Affairs Lead, Audience Partners
- Zac Moffatt, Co-Founder, Targeted Victory
- Mark Jablonski, CTO DSPolitical
- Erik A. Requidan, VP, Sales & Programmatic Strategy, Intermarkets (moderator)
Event page with more information.
This event is presented by:
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In your tweets, please use @Beet_TV and the event hashtag #ElectAdtech
- Matthew Dybwad, Head of Politics & Public Affairs, TubeMogul – @mdybwad / @TubeMogul
- Mark Failla, Director, Political Ad Sales, D2 (AT&T/DISH joint venture)
- Mark Jablonowski, Chief Technology Officer, DSPolitical – @MarkJablonowski / @DSPolitical
- Jordan Lieberman, Politics and Public Affairs Lead, Audience Partners – @Jslieberman / @AudiencePartner
- Zac Moffatt, Co-Founder, Targeted Victory – @ZacMoffatt / @TargetedVictory
- Susan Parker, VP, Digital Revenue & Analytics, Hearst – @HearstCorp
- Andy Plesser, Executive Producer, Beet.TV – @Beet_TV
- Matt Prohaska, CEO & Principal, Prohaska Consulting – @mattprohaska / @TeamProhaska
- Erik A. Requidan, VP Programmatic, Intermarkets (for Drudge Report) – @Requidan / @intermarkets
- Jeff Sutton, Vice President of Audience Targeting, Programmatic and Data Strategies, Advance Local – @AdvanceLocal
- Jason Tollestrup, Director, Programmatic Advertising & Business Intelligence, The Washington Post – @washingtonpost
- Julie Van Ullen, VP Business Development, OpenX – @jvanullen / @OpenX
- Randon White, Head of Programmatic, Politico – @randon_white / @POLITICO.