Agenda: Election 2016: The Future of Political Advertising Is Now, presented by OpenX

8:00-9:00
Networking Breakfast

9:00 – 9:30
Programmatic, Big Data & the Future of Political Advertising

• Julie Van Ullen, VP Business Development, OpenX
• Erik A. Requidan, VP Programmatic Sales & Strategy Intermarkets/Drudge
• Carol Davidsen, VP, Political Technology, comScore
• Matthew Prohaska, CEO & Principal, Prohaska Consulting (Moderator)

9:35– 10:15
The View from the Sell Side

• Jason Tollestrup, Director, Programmatic Advertising & Business Intelligence, The Washington Post
• Susan Parker, VP, Digital Revenue & Analytics, Hearst
• Jeff Sutton, ‎Vice President of Audience Targeting, Programmatic and Data Strategies – ‎Advance Local
• Randon White, Head of Programmatic, Politico
• Julie Van Ullen, VP Business Development, OpenX (Moderator)

10:15-10:45
Advanced Addressable TV, What’s Happening & What’s Next

• Mark Failla, Director, Political Ad Sales, D2 (AT&T/DISH joint venture)
• Matthew Dybwad, Head of Politics & Public Affairs, TubeMogul
• Matthew Prohaska, CEO& Principal, Prohaska Consulting, Moderator

10:45-11:10
Networking Break

11:10 – noon
The View from the Buy Side

• Jordan Lieberman, Politics & Public Affairs Lead, Audience Partners
• Zac Moffatt, Co-Founder, Targeted Victory
• Mark Jablonski,  CTO DSPolitical
• Erik A. Requidan, VP, Sales & Programmatic Strategy, Intermarkets  (moderator)

Event page with more information.

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In your tweets, please use @Beet_TV and the event hashtag #ElectAdtech

• Matthew Dybwad, Head of Politics & Public Affairs, TubeMogul – @mdybwad / @TubeMogul
• Mark Failla, Director, Political Ad Sales, D2 (AT&T/DISH joint venture) 
• Mark Jablonowski, Chief Technology Officer, DSPolitical – @MarkJablonowski / @DSPolitical
• Jordan Lieberman, Politics and Public Affairs Lead, Audience Partners – @Jslieberman / @AudiencePartner
• Zac Moffatt, Co-Founder, Targeted Victory – @ZacMoffatt / @TargetedVictory
• Susan Parker, VP, Digital Revenue & Analytics, Hearst – @HearstCorp
• Andy Plesser, Executive Producer, Beet.TV – @Beet_TV
• Matt Prohaska, CEO & Principal, Prohaska Consulting – @mattprohaska / @TeamProhaska
• Erik A. Requidan, VP Programmatic, Intermarkets (for Drudge Report) – @Requidan / @intermarkets
• Jeff Sutton, ‎Vice President of Audience Targeting, Programmatic and Data Strategies, Advance Local – @AdvanceLocal
• Jason Tollestrup, Director, Programmatic Advertising & Business Intelligence, The Washington Post – @washingtonpost
• Julie Van Ullen, VP Business Development, OpenX – @jvanullen / @OpenX
• Randon White, Head of Programmatic, Politico – @randon_white / ‪@POLITICO‪.