Irwin Gotlieb’s Take On the Streaming Wars

It made all the early running – but can Netflix keep its place at the head of the SVOD pack? Irwin Gotlieb doesn’t think so. The veteran media and technology watcher spent years as global CEO of media agency GroupM. In this video interview with Beet.TV, he says he foresees “fall-out” from the streaming wars, […]

SVOD Fatigue Could Prove Costly: WPP’s Irwin Gotlieb

US pay-TV adoption is at its lowest rate since 2007, according to Leichtman Research Group. Fifty-nine percent of homes which get TV over antennae now also subscribe to subscription video-on-demand, according to Nielsen. US households are nearing three SVOD subscriptions per household, according to Ampere Analysis. Whichever numbers you look at, subscription TV over internet is […]

Beet is Toasted in Vegas by the Greats: Irwin Gotlieb, Dave Morgan, Terry Kawaja, Randall Rothenberg and Kirk McDonald

LAS VEGAS –  A huge thank you Sarah Hofstetter, Bryan Wiener and the Comscore crew for hosting an awesome party at the Cosmopolitan on my birthday (1/8) and to celebrate Beet.TV’s thirteenth year.  Thirteen, a milestone in digital publishing, maybe?   A reason enough for a party, why not! I was honored that so many good […]

GroupM’s Irwin Gotlieb Predicted A Future Of Performance, Outcomes And Data Granularity

Three years ago, GroupM Global Chairman Irwin Gotlieb foresaw a future that would be “much more performance-based” and focused on outcomes as opposed to media delivery. “I believe that it will be enabled by granularity of data, census-level data. Instead of broad-scale attribution modeling it will be census-level attribution calculations,” Gotlieb said at the time. […]

One-to-One Data Will Change the Television Business, WPP’s Irwin Gotlieb

The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and  insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]

Irwin Gotlieb on comScore + Rentrak Merger: “It’s Time for an Alternative Approach”

The acquisition of Rentrak by comScore represents “an alternative” approach to Nielsen, says Irwin Gotlieb, Chairman of GroupM, the media buying unit of WPP, in this interview with Beet.TV WPP has had minority ownership positions in both Rentrak and comScore.  It will have a 16 percent stake in the combined company which could go up […]

The Thrill of the Media Biz Past, Present and Future: an Interview with Irwin Gotlieb

In Irwin Gotlieb’s view, what should make the ad industry exciting to young people is the variety of skills they’ll get to learn and clients they’ll get to serve. “If someone were to watch me in any given day, I still read scripts for television shows, I still make calls on development, and yet in […]

E-commerce Huge: Our Competitor is Walmart, Not other Media Agencies, GroupM Chair Irwin Gotlieb

CANNES — The ad spend on paid media has dramatically dropped over the decades, representing one of the biggest evolutions in the marketing business, Group M’s Irwin Gotlieb tells Maria Mandel, VP Marketing at AT&T AdWorks, during this leadership session with AT&T AdWorks on “The Dawn of Targeted TV Advertising” at Cannes. The shift in shelf space from physical […]

TV Advertising will be Sold by “Impression” (eventually) Group M’s Irwin Gotlieb

LAS VEGAS — The way TV ads are bought and sold is about to look a lot more like the web – but the web will have to look like TV first, says the chairman of the world’s largest media investment agency. “Television is sold on a 30-second spot basis, while digital is sold on […]

“Implantable” Media is the Next Big Thing, GroupM’s Irwin Gotlieb

Irwin Gotlieb, the ad man who is widely credited with creating the media agency entity, with the formation of WPP’s GroupM unit, has grown fond of his Google Glass and misses them when he has to remove them.   Wearable is cool, but the next form of media will be implantable – devices which are […]

Group M Chairman Irwin Gotlieb: Web Video Prices Likely to Fall

Don’t bet on higher video CPMs in 2013. Even as demand rises for Web video, prices for video ads aren’t likely to increase, says Irwin Gotlieb, chairman of global media investment company Group M, in an interview with Beet.TV. We spoke to the media thought leader about video consumption and how the supply-demand equation impacts […]

Chips In Overdrive: Gotlieb’s 2020 Tech Horizon

If you thought you knew technology, think again. Whilst software has reigned in a predictable pattern over the last few years, engineers are now on the cusp of applying several breakthroughs that are all about physical innovation. Irwin Gotlieb knows it. The WPP advisor, INVIDI board member and former GroupM CEO is a veteran Consumer […]

Turf Protection, Not Lack Of Technology, Hinders Addressable TV: WPP’s Gotlieb

When history books are written about advertising, “there will be an indictment against our business for allowing our siloes to squabble with each other while the duopoly or triopoly ate everybody’s lunch,” according to WPP Senior Advisor Irwin Gotlieb. The squabbling is prominent in the addressable television advertising space, Gotlieb noted in his keynote speech […]

GroupM’s Gotlieb: AI Cleans Data Pollution, Quantum Computing Dawns

LAS VEGAS — In 2018, a lot of ad-tech firms will tell you they apply “artificial intelligence” to digital advertising trading. For Irwin Gotlieb, GroupM’s veteran – and visionary – chairman, the collection of practices that underpin AI have been around for decades. But that doesn’t mean they can’t be revolutionary, all the same. Fundamentally, […]

Distressed Brands Should Not Shave Ad Spend: GroupM’s Gotlieb

If the health of the advertiser business is a bellwether for the state of the economy, then listen up to the world’s largest media investment group. In this video interview with Beet.TV, GroupM chairman Irwin Gotlieb sounds a worrying call. “The troubling aspect of it is that we see more and more clients who are […]

Addressable TV Puts Marketing “On Steroids”: GroupM’s Gotlieb Outlines Global Roll-out

The deployments are different in every market around the world but, slowly but surely, addressable TV – technology which helps advertisers target individual viewers – is rolling out globally. But don’t bet on this granular-targeting super-power usurping the traditional construct of TV ad-buying – wherein the goal is to reach a mass audience, measured roughly […]