Pandemic is Accelerating the Creative Process, 4A’s CEO Marla Kaplowitz

It’s been a difficult time for the advertising agency business as marketing budgets have been put on hold and media investments strategies are being reevaluated.  But it is an important time of change for agencies who are tasked by clients around new e-commerce strategies and fast digital transformation,  says Marla Kaplowitz, CEO of the 4A’s, […]

Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson

The COVID-19 pandemic has been extremely difficult for publishers, with many advertising buyers using keyword blocking tools to swerve virus-related stories, or simply stopping advertising in news altogether. But publishers may be able to soften the blow and give advertisers what they want by using their own tools. In this video interview with Beet.TV, Chance […]

Advertisers Warming to News Investment as “Positive Associations” Emerge, GroupM’s Joe Barone

While brand safety was not the main reason for advertisers having pulled back from investing during the early days of the pandemic, those being budgets and messaging, concerns about brand safety or suitability have been a factor —  but they are abating. Initially putting investment on hold during the initial days, advertisers are finding that […]

POLK’s Julie Mynster: The Future of Car Shopping Is Online

DETROIT– With dealerships unable to remain open in most areas and consumer behaviors changing drastically, car sales have drastically reduced over the past few months. According to Julie Mynster, automotive executive director of POLK Audience Solutions at IHS Markit, the future of buying cars is not in the lot, but online. According to the National […]

Why Demand for Addressable TV Far Outpaces Supply: #BeetU, Session 6

Tune in here Wednesdays at 1pm ET on LinkedIn Live The accompanying video unpacks why buyers are hungry for addressable, why supply is so constrained and the potential risks for sellers of over-indexing on this one type of inventory. It’s the sixth in a series of educational videos Furious has produced in collaboration with Beet.TV. […]

In Personalization, Give A Little Respect: Comcast’s Marcus

The ad industry should scrap retargeting and volunteer to be regulated in order to properly embrace the opportunities of audience personalization. That is according to Comcast’s strategy VP Claudio Marcus. In the marketing world, software is increasingly allowing consumers to tailor the kinds of content they want – and allowing marketers to build personal profiles […]

From “Axe to Scalpel,” Brand Safety and Suitability Gets More Refined, Dentsu’s David Murnick

Since 2017, the digital media industry has largely taken control of brand safety issues, universally rejected content around terrorism and violence. The conversation has moved on to brand suitability and the tools in the hands of buyers and publishers have become much more refined, says David Murnick, EVP for Digital Operations at Dentsu Aegis Network […]

The TradeDesk’s Philippa Snare: Take Time to Learn

LONDON – The digital media industry is going through a rapid transformation, accelerated by the global pandemic.  For marketers navigating a changing  landscape, taking time for learning is essential, suggests Philippa Snare, SVP for EMEA at The TradeDesk in this interview with Beet.TV’s Jon Watts. Snare recently moved from Facebook where she lead their Global […]

Nissan’s Allyson Witherspoon: Pivoting the Auto Industry to Virtual Retail

NASHVILLE/CHICAGO —  How do you sell a car during a global pandemic? With dealerships unable to be open, the auto industry has had to pivot their strategy in ways that they never have before. In an interview with Matt Spiegel, EVP of marketing solutions and head of media vertical at TransUnion, Allyson Witherspoon, vice president […]

The Road to the IAB NewFronts

Insight. Inspiration. Transformation. The annual digital content marketplace, the IAB NewFronts, will take to the “virtual” stage from June 22-26 with 16 hours of programming.   In advance of the conference, The IAB and Beet.TV are co-producing a 20-part lead-up series of 3-6 minute video interviews with a group of senior level marketers and agency buyers.  […]

How AT&T Is Navigating Media Buying During A Pandemic: Carter

Finding the right audience for marketing messages was already becoming complex. But the COVID-19 pandemic has posed a whole new set of challenges. Audience targeting appears to be entering a third age. After initial buying of ads against content that delivers key demographics, marketers have been in thrall to laser-targeting audiences, no matter they content […]

NewFronts to Highlight Streaming Media and Business Transformation

The IAB Digital Content NewFronts, an essential annual showcase for the digital media industry, will have a big focus this year on streaming media when it it takes place June 22-26.   And, it will explore business transformation during the pandemic, explains David Cohen, president of the IAB in this interview with Beet.TV Previously held at […]

Brands Coming Back To News: Horizon’s Koenigsberg

An improving tone in news and current affairs around COVID-19 is prompting some brands to return to advertising in news, according to one ad agency leader. In March, many brands began using brand safety tools’ keyword blacklisting features to dodge ad inventory adjacent to coronavirus news, or simply pulled out of news altogether, fearing that […]

Contextual Targeting Emerging Quickly: Oracle’s Hulst

LAFAYETTE, CA — We all know the global COVID-19 pandemic is up-ending the rules of business and accelerating trend lines that were already unfurling beforehand. But exactly how do new media habits provoked by the pandemic change the game for marketers? In this video interview with Beet.TV, Oracle’s Michelle Hulst – GVP, Marketing & Strategic […]

In Production Now

Trust in Partnership in a Time of Change, a Beet.TV series presented by WarnerMedia and Xandr In today’s current environment, creating trust with clients while forming true, collaborative partnerships has never been more critical. At a time of uncertainty, when advertisers are seeking more strategic partners, the savviest brands and media companies will emerge and […]

Amobee’s Philip Smolin: Market Research Essential in this Dynamic Environment

REDWOOD CITY, CA — As consumption trends shift drastically, brands have found it more important than ever to use market research data to track users closely. In a BeetCam interview, Philip Smolin, chief strategy officer at Amobee, explained how this research data has made way for increased opportunity on both the buy and sell sides. […]

How Linear TV Sellers Should Respond to the COVID-19 Crisis: #BeetU, Session 5

Tune in here Wednesdays at 1pm ET The accompanying video unpacks how sellers of linear TV advertising should adapt their inventory management, pricing and data practices in response to the COVID-19 crisis. It’s the fifth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 5: […]

Dynamic Creative Helps Brand Suitability During Change: Xaxis’

Now we all realize it’s a crazy world where anything could suddenly up-end business fundamentally – but at least we can plan for the next major enforced change. Preparedness and resilience for large-scale resets are emerging onto the agendas of businesses around the world, and marketing is no exception. In the last couple of months, […]

“News Is Brand-Safe:” UM Worldwide’s Lowcock

In the era of social distancing, avoidance may be the order of the day. But that shouldn’t be the case when it comes to advertising against news. Interpublic’s UM Worldwide has become the latest agency in a procession of industry players to counsel advertisers against blacklisting news publishers during the COVID-19 pandemic. In this video […]