RANCHO PALOS VERDES, CALIF. – Purchase data is the ultimate in outcome, so Comcast Advertising this year partnered with Mastercard to combine viewer data with transaction records to analyze campaign effectiveness. For decades, television advertising has been understood as the quintessential top-of-funnel tool, a powerful engine for building brand awareness and broad-based reach. Now advertisers … Continue reading Comcast Advertising Taps Mastercard Purchase Data to Enable Sales Attribution