Agentic AI Drives Smarter Commerce for Brands: IPG Mediabrands’ Amie Owens
AMENIA, NY – Agentic AI and retail media are reshaping how consumers shop and how brands connect with them, said Amie Owen, global chief commerce officer at IPG Mediabrands. In this interview with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires, Owen discussed how artificial intelligence, personalization and the rise of retail media networks … Continue reading Agentic AI Drives Smarter Commerce for Brands: IPG Mediabrands’ Amie Owens
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