CANNES — With so many retail media networks now taking off, how are ad buyers ever going to measure them all? Retail media networks’ varying measurement approaches create significant complexity for marketers trying to evaluate performance across platforms, according to Amie Owen, global chief commerce officer, IPG Mediabrands. “I don’t necessarily think it’s a challenge, … Continue reading The Year of Simplicity: IPG’s Owen Seeks Measurement Solution to Retail Media’s Proliferation