With Flashtalking Merger, Innovid Rebrand Signals New Approach to Independent Ad-Serving

The combined Innovid and Flashtalking entity will retain the Innovid name but get a new logo and strategy, in a bid to signal the merged ad-tech company’s new era. After Flashtalking owner Mediaocean completed the acquisition of Innovid recently, the company decided to keep the better-known name but also introduce an updated brand identity, reflecting … Continue reading With Flashtalking Merger, Innovid Rebrand Signals New Approach to Independent Ad-Serving