As audiences fragment across linear TV, streaming and social video, advertisers are trying to reaggregate them for effective cross-screen measurement. But success ultimately hinges on driving tangible outcomes for clients, according to the woman heading spending at one major ad agency. In this video interview with Beet.TV, Maureen Bosetti, chief investment officer, IPG Mediabrands, says … Continue reading Mediabrands’ Bosetti: Holistic Measurement Essential for Converged TV Success