Mediaocean’s $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth: Innovid’s Zvika Netter

Advertising software and services company Mediaocean this month announced a plan to buy advertising tech company Innovid for $500 million. The deal, which is expected to close early next year, expands Mediaocean’s ability to offer brands control over their data and where their ad spending goes. For Zvika Netter, co-founder and chief executive of Innovid, … Continue reading Mediaocean’s $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth: Innovid’s Zvika Netter