AMENIA, N.Y. – Digital advertising has financed the broad availability of free stuff for consumers, whether it’s educational videos on YouTube or Web-based software for creators or encrypted messaging. Unfortunately, the vibrancy of this digital environment is threatened because of outdated methods to determine whether content is brand-safe. “The problem is the technology that was … Continue reading Advanced Metrics Are Critical for Ad-Supported Premium Content: Mobian’s Jonah Goodhart