CANNES – Going on a trip typically immerses consumers in multiple steps of planning, researching, budgeting, booking and finally setting off. Each stage of this consumer journey is an opportunity for brands to create a shoppable moment for a highly engaged audience. “We look at the travel journey as really fluid across all of the … Continue reading Brands Can Offer Many Shoppable Moments to Travelers: Tripadvisor’s Christine Maguire