Programmatically-traded TV ads are no longer just a theory – eMarketer estimated $21.52 billion out of a $25.09 billion US CTV ad spend were programmatic in at the end of 2023. As ad-founded CTV generally hits new heights, that means programmatic TV is entering a new era. In this video interview with Beet.TV, Will Doherty, VP, … Continue reading The TV Tipping Point: Trade Desk’s Doherty on Programmatic’s Breakthrough Year