CANNES — Connected TV never boasted the living-room equivalent of a device cookie – and that has kept it largely under the radar of many regulatory and buyer concerns. Increasingly, however, ad buyers are demanding more transparency about their CTV ads, according to Emily Kistner. In this video interview with Beet.TV, Kistner, Director, New Business … Continue reading Shaking Up the TV Ad Industry: A Call for Transparency & Control in Identity Resolution