Seeing the same commercial over and over for a long time has been part of watching television. That doesn’t mean the phenomenon is any less annoying for viewers, 87% of whom said they see too many of the same advertisements, according to a study by the media trials unit of Interpublic’s Magna in partnership with … Continue reading Ad Overexposure on Connected TV Harms Brands & Streaming Platforms: Magna’s Kara Manatt