‘Jump In’: PepsiCo’s Lain Believes Clean Rooms Power Digital Transformation

CANNES — In the dynamic world of digital media, PepsiCo is learning from its mistakes and iteratively building its strategy. In this video interview with Beet.TV, Zach Lain, the Director of Global Data Partnerships at PepsiCo, gives an insight into the company’s digital transformation. He highlights the importance of “leaning into data clean rooms” and the power … Continue reading ‘Jump In’: PepsiCo’s Lain Believes Clean Rooms Power Digital Transformation