GreenPath Launch Aims to Shrink Ad-Tech’s Carbon Footprint: Adlook’s Patrick Gut

CANNES – The ad-tech industry relies on computers whose power partly comes from burning fossil fuels. Natural gas and coal are used to generate 60% of the electricity in the United States, while 20% comes from renewable sources such as wind and hydroelectric, according to the U.S. Energy Information Administration. Demand-side platform Adlook is looking … Continue reading GreenPath Launch Aims to Shrink Ad-Tech’s Carbon Footprint: Adlook’s Patrick Gut