LAS VEGAS – Retailers have built a multibillion-dollar business selling online advertising to brands that want to reach consumers when they’re most ready to shop. There’s a bigger opportunity for retailers and marketers to collaborate on in-store advertising, according to one analyst. “Stores, I think, are the next major media channel,” Andrew Lipsman, principal analyst … Continue reading ‘Stores Are the Next Major Media Channel’: Insider Intelligence’s Andrew Lipsman