For T-Mobile, The New Mobile Advertising Is In-Car

A year after it acquired a rideshare advertising network, T-Mobile has hopes it could be used to power ads in autonomous vehicles. In January 2022, T-Mobile acquired Octopus Interactive, the national network of interactive video screens inside Uber and Lyft vehicles. In this video interview with Beet.TV, Cherian Thomas, Head of Marketing & GTM, T-Mobile … Continue reading For T-Mobile, The New Mobile Advertising Is In-Car