Data Clean Rooms Take Significant Investment, But Offer Huge Potential: IAB’s Pam Zucker

The hottest new tech tool designed to enliven digital advertising while staying within privacy rails requires a big cost – but can come with a big up-side. That is according to a leader from the digital ad industry’s umbrella body, which just commissioned a big survey on the topic. In this video interview with Beet.TV, … Continue reading Data Clean Rooms Take Significant Investment, But Offer Huge Potential: IAB’s Pam Zucker