IAB’s Cohen Urges ‘Hypocritical’ Apple To Join The Organization

MARCO ISLAND, FL — After taking a swipe at one of the world’s biggest tech companies for hurting advertising, digital advertising’s umbrella body has urged the company to become a member. Following his speech at his Annual Leadership Meeting (ALM), IAB CEO David Cohen told Beet.TV Apple should get “to the table to work with … Continue reading IAB’s Cohen Urges ‘Hypocritical’ Apple To Join The Organization