Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’

LAS VEGAS — One of the new crop of retail media networks is gung-ho for a new software category it thinks can allow it to prove the worth of CPG brands’ ad spend. Grocery chain Albertsons Companies, which launched Albertsons Media Collective in 2021, is using “clean room” technology, which allows partners to collaborate using … Continue reading Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’