SAVOD Marks Next Evolution of Video Streaming for Brands: dentsu’s Brad Stockton

SANTA MONICA, Calif. – Media buyers have been look for sources of television advertising inventory to help them reach audiences, especially millions of younger consumers who canceled cable and satellite service or never ordered it in the first place. A significant source of inventory is coming from major streaming platforms such as Netflix and Disney+ … Continue reading SAVOD Marks Next Evolution of Video Streaming for Brands: dentsu’s Brad Stockton