What Buyers Want: PubMatic’s Steinberg On The New TV

What do they want? Transparency, flexibility and standards. When do they want it? As soon as possible. The explosion of new possibilities unleashed by the conversion of television into an IP-delivered medium has also provoked a range of challenges. In this video interview with Beet.TV, Robin Steinberg, VP, Revenue, Advertiser Solutions, PubMatic, explains what is … Continue reading What Buyers Want: PubMatic’s Steinberg On The New TV