As television networks prepare to showcase their programming during the upfront sales season, more advertisers are ready to test alternative ways to measure the value of their media investments. “When we hung up the phone yesterday with a bunch of our clients, we had a handful of them say, ‘I’m ready to test,’” Cara Lewis, … Continue reading Brands Are Ready to Test New Measurement for Upfronts: Dentsu’s Cara Lewis Chats With Samba TV’s Kris Magel