TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement

UPDATE (February 7, 2022): TVSquared announced it has signed a deal to be acquired for $160 million by Innovid, which raised money by going public in December. The pair say the deal creates “a new currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server”. With TVSquared CEO … Continue reading TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement