WarnerMedia Issues RFI for Audience Measurement Amid Shift in Viewer Habits

WarnerMedia is seeking a variety of new audience measurement solutions as people‚Äôs viewing habits change rapidly with the growth in streaming video. The company, which is being spun off from AT&T to merge with Discovery, sent out a request for information (RFI) from 10 to 15 measurement providers and will narrow the list of finalists … Continue reading WarnerMedia Issues RFI for Audience Measurement Amid Shift in Viewer Habits