NEW YORK – Consumers have more ways to watch television programming among different electronic devices, challenging the media and marketing industries to measure that activity. NBCUniversal, whose media brands include NBC, MSNBC, USA, SyFy and the Peacock streaming service, has called for new ways to quantify audiences and the effect of advertising. The company in … Continue reading TV Measurement Must Be More ‘Value-Based’: NBCUniversal’s Kelly Abcarian