TV Measurement at a Crossroads: #BeetCast Podcast w/ Jon Watts Jo Kinsella and Jonathan Steuer

TV measurement is changing quickly as consumption is moving from linear TV to vast numbers of streamers. Many are finding the legacy¬† model of age and demo are not adequate.¬† Seizing the opportunity are several new entrants in the measurement sector. Adding to the acceleration and uncertainty is the changing role of Nielsen which has … Continue reading TV Measurement at a Crossroads: #BeetCast Podcast w/ Jon Watts Jo Kinsella and Jonathan Steuer