Audience Shift to Streaming Makes for Record-Setting Year: Tubi’s Mark Rotblat

The cord-cutting trend has picked up steam in the past year as more households discover the variety of programming from streaming services, including ones that don’t charge a monthly subscription fee. These ad-based video on demand (AVOD) platforms also offer marketers a way to reach target audiences with customized ads. “The shift toward streaming is … Continue reading Audience Shift to Streaming Makes for Record-Setting Year: Tubi’s Mark Rotblat