How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton

SAN FRANCISCO – They may have come to regard their own customer and prospect data as closely-guarded information. But retails have plenty to gain from sharing their customer data with other organizations. New software allowing that to happen in a way that respects both user privacy and client confidentiality now promises to unlock those benefits. … Continue reading How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton