Strong Results from Cable TV Spurred Shift in Media Buys: Grubhub’s Alex Weinstein
SEATTLE – Omnichannel marketing has become more challenging as the media universe grows more fragmented, but that trend also has led to some surprising results for GrubHub. The food-delivery app has seen strong results from its cable TV commercials, defying expectations that digital channels were best suited to reach a target audience. “We are part … Continue reading Strong Results from Cable TV Spurred Shift in Media Buys: Grubhub’s Alex Weinstein
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