Project OAR Gets Rolling, Ready For Open Addressable: Neumeier

SAN FRANCISCO¬† —¬† Inscape’s addressable TV data consortium is kicking off with nine programmers this week, the latest cooperative to try bring scale and simplicity to the targeted TV ad opportunity. Fox, ViacomCBS, NBCUniversal, E.W. Scripps and AMC Networks will begin their tests of Project OAR, on June 24, while Disney Media Networks, Discovery Networks, … Continue reading Project OAR Gets Rolling, Ready For Open Addressable: Neumeier