Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale

TORONTO  –  During the pandemic, many advertisers are slashing spending.  One principal reason is a lack of appropriate advertising.   Responding quickly, agencies are creating new executions. As a result, buying should come back in several categories in May and June, predicts Andrew Casale, President & CEO of Index Exchange, one of the largest independent programmatic … Continue reading Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale