Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery

VIA BEETCAM — The brand safety leader at the world’s biggest media-buying agency is urging advertisers – blacklisting ad inventory against coronavirus news stories could kill newspapers and, with them, democracy. Last week, Comscore said 22% to 30% of all ad impressions were appearing in coronavirus-related content. Such content is now being widely blacklisted by … Continue reading Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery